Pokémon x Daniel Arsham
2020Creative Direction // Graphic Design // Product Design
In collaboration with Pokemon and UNIQLO UT, Arsham used the iconic Japanese characters as inspiration for an exhibition at Nanzuka Gallery in Tokyo alongside a global release of product with UNIQLO UT. The capsule collection was sold at UNIQLO stores globally to great excitement. To announce the collaboration, we worked with the original Pokemon animation team to create a 30 second teaser, blending the original animation style of the 90’s television show with Arsham’s own eroded sculptures.
Early study for animation - property of The Pokemon CompanyAccompanying the UNIQLO UT release, Arsham also released his own Eroded Pikachu Edition. The two color edition released in a China-exclusive color (white) and a global color (blue) - selling out immediately.
