Porsche x Daniel Arsham
2019Creative Direction // Graphic Design
In 2019, Arsham collaborated with famed German sportscar manufacturer Porsche on the upcoming 2020 Porsche 911 (992). Using the first 992 to be imported to the United States, Arsham created an eroded sculpture out of the car, mixing geological materials with the body of the car. Though the car appear eroded, all function was kept as is and the car ran fine. Alongside the custom matte white eroded exterior, the interior featured a dual-color upholstery using heavyweight stone washed canvas.
After the 992’s tenure at Selfridges Corner Store in London, the car continued on a World Tour. From Shanghai to Stuttgart, the 992 became an icon of the worlds of art and racing touring around the world, finally becoming a part of the Porsche Museum’s collection in 2019.
Poster design for Arsham x Porsche in Seoul
Collaborative lock-ups & test
As a roll out for the collaborative project, Arsham invited friends and family out to the Porsche Experience Center in Los Angeles to debut the car and ignite the relationship between the New York artist and the german sports car brand. As a gift, the attendees were given a VIP “mechanic’s” jacket, featuring a terrycloth Porsche x Arsham badge on the back and their names on the front.
